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Re: 4-point scale still valid?
Personally as a survey taker I would find 4 and 7 frustrating.
If your really trying to be honest, they force you to spend time
weighting the scales to see which way they tip. In the case of
7 between adjacent ones because they are too close together
and in the case of 4 between 2 and 3 when you don't know or
don't care. Personally I prefer 5.
-2 +1 -5 Don't want
-1 +2 -4 Don't like
0 +3 -3 Don't care
+1 +4 -2 Would like
+2 +5 -1 Must have
To me its just an offset in scale. Maybe it should be 0 +1 +2 +3 +4
or -4 -3 -2 -1 0.
It really comes down to the issue of odd or even. I vote odd, less user
frustration.
Bob